My ads cost too much
Spend is up, returns aren't.
Senior-led, AI-assisted
Send better traffic. Convert more of it.
I'm a Melbourne-based growth partner for ambitious brands. Sharper ads, better-converting websites, smarter retention, all focused on the only number that matters: profitable growth.
Matthew, Founder, VP Marketing
$15M+
Generated
4x
Avg. Paid Ads ROAS
5 Star
Google Reviews
Meta Business PartnerGoogle PartnerBing PartnerTikTok PartnerKlaviyo PartnerShopify Partner
What's holding your brand back?
Pick the problem. That's where we start.
People visit but don't buy
Traffic without sales is just a cost.
Customers buy once and disappear
Your best sales come from people who already bought.
My ads look like everyone else's
Scroll-past creative kills good offers.
Admin eats my week
Follow-ups, reporting and data entry, done by AI.
VP Marketing
Unit 7/203 Rooks Rd, Vermont VIC 3133, Australia
5.0
See all reviews on our Google Business profile.
Some brands Matthew has worked with.
A snapshot of brands we've helped grow, across VP Marketing and previous agency roles.
Hands-on experience across 18+ brands and growing.
Growth shouldn't feel like guesswork.
Most businesses struggle with fragmented marketing, agencies that overpromise, channels that don't connect, and results that never materialise. I started VP Marketing to fix that.
The Problem
- Inconsistent growth with no clear path forward
- Ad spend that doesn't translate to revenue
- No visibility on what's actually working
- Too many disconnected tools and vendors
My Approach
- Clear strategy with measurable milestones
- Performance-first campaigns tied to ROI
- Transparent reporting you can act on
- Unified approach across all channels
What I Do
Full-service performance marketing, built around your goals.
I don't believe in siloed channels or vanity metrics. Every service I offer is designed to work together, driving qualified traffic, converting visitors, and maximising lifetime value.
Whether you need a full-stack growth partner or targeted support on specific channels, I adapt to your needs while keeping the bigger picture in focus.
Average 4x ROAS across all managed accounts
Paid Social
Profitable scale on Meta & TikTok.
Paid Search
Capture buyers ready to spend.
Email & Retention
Turn one-off buyers into repeat revenue.
Creative
Ads people actually stop to watch.
Web & CRO
Make every visitor worth more.
Services in Detail
Everything you need to grow. Nothing you don't.
Explore my services and find the right fit for your business.
Why VP Marketing
Built different. By design.
I started VP Marketing because I saw too many businesses burned by agencies that prioritise their own growth over client success. Here's how I'm different.
Performance-Driven
Every decision backed by data. I optimise for outcomes that matter to your business, not vanity metrics.
Clear Communication
No agency speak, no hidden agendas. You'll always know what I'm doing and why.
Strategic Thinking
I see the bigger picture. Tactics without strategy is noise, so I build systems for sustainable growth.
Transparent Reporting
Custom dashboards, regular check-ins, and reports you can actually understand and act on.
Long-Term Partnership
I'm not looking for quick wins. I invest in relationships that deliver compounding returns.
Proof, Not Promises
Real results from real partnerships.
I measure success by the impact I create, not the campaigns I run. Here's what happens when strategy meets execution.
Featured Case Study
Scaling Linen Connections to global success
3,300%
Growth Since Partnering
Consistently breaking records
2%
Conversion Rate
Up from under 0.5%
The Challenge
Linen Connections had stalled below $5k a month. Their ads weren't converting, their site wasn't built to sell, and repeat purchases were rare. They needed someone who could rebuild the whole engine, not just run more traffic.
The Approach
I rebuilt their website, Meta Ads, Google Ads, and email marketing into one connected customer journey. Sharper targeting, stronger creative, and a smoother checkout drove high-intent traffic, lifted average order value, and turned one-off buyers into repeat customers. That scaled Linen Connections into a thriving global brand for artisan-made textiles.
Want results like this for your business?
Get in touchMeta Ads
Driving a 4.4x return for Lash Rescue on Meta
4.4x
Return on Ad Spend
Blended across the account
A$489K
Revenue From Ads
On A$110K of spend
A$110K
Managed Ad Spend
Across the campaign
The Challenge
Lash Rescue needed their Meta advertising to actually pay for itself and then some. Running paid social profitably at scale is where a lot of brands come unstuck: spend creeps up, returns slide, and the account quietly stops making money. They needed the whole account run properly, from cold acquisition through to retargeting.
The Approach
I built and managed Lash Rescue's full Meta Ads account across cold prospecting, retargeting, and dynamic product ads. Sharper audiences, stronger creative, and constant tuning of what was working kept the account profitable as spend scaled. Across the account that's A$489K in revenue on A$110K of ad spend, a blended 4.4x return.
Want results like this for your business?
Get in touchCase Study
Driving A$1.8M for Eko Heating
A$1.8M
Total Sales
Premium heated towel rails
A$579
Average Order Value
A high-consideration purchase
14.1%
Returning Customer Rate
Up 157%
The Challenge
Eko Heating sells a premium, high-consideration product. Heated towel rails aren't an impulse buy, so the marketing has to work harder to bring in the right buyer, hold their attention through a longer decision, and bring them back. That takes channels that talk to each other, not three separate campaigns pulling in different directions.
The Approach
I manage all of Eko Heating's Meta Ads, Google Ads, and email marketing. I keep the targeting tight so the spend lands on high-intent buyers, the creative consistent so the brand feels as premium as the product, and the email working so first-time buyers come back. That's driven more than A$1.8M in sales at a A$579 average order value, with the returning customer rate up 157%.
Want results like this for your business?
Get in touchLead Generation
Generating 5,600+ commercial property leads for Unikorn
5,600+
Qualified Leads
Across two ad accounts
A$3M
Raised at One Event
Client-attributed to a webinar campaign
98%
Conversion Tracking
Rebuilt from a broken setup
The Challenge
Unikorn Commercial Property sells high-value courses and mentoring programs and earns commission on commercial property deals, all aimed at a narrow, high-trust professional audience. That audience doesn't convert on a cheap click, and when I came in the tracking was broken and cost per lead was running into the hundreds. They needed qualified leads at a sustainable cost, at real volume, across paid ads, live events, and webinars.
The Approach
First I rebuilt their conversion tracking from the ground up to 98% accuracy, so every decision after that ran on real data. Then I ran their lead generation end to end across two ad accounts, driving registrations to live events and investor webinars alongside always-on paid campaigns, with sharper targeting and rebuilt landing pages. That brought in more than 5,600 qualified commercial property leads. One webinar campaign I ran resulted in A$3M in funds raised, which the client attributes to that campaign.
Want results like this for your business?
Get in touchEmail Marketing
Driving high-converting email campaigns for Warhaus
A$6,882
Top Campaign Revenue
From a single email send
38%
Open Rate
Well above the typical benchmark
9.59%
Click Rate
On the standout campaign
The Challenge
Warhaus had an engaged list but needed their email marketing to actually pull its weight and drive revenue, not just land in inboxes. The job was to turn regular sends into a reliable sales channel with messaging and segmentation that got opened, clicked, and bought from.
The Approach
I run Warhaus's email marketing in Klaviyo, with sharper segmentation and messaging built to convert. Individual campaigns have driven strong returns from single sends, including A$6,882 from one email, with a 38% open rate and click rates approaching 10%. That's engagement well above what most brands see from email, turning the list into a dependable revenue channel.
Want results like this for your business?
Get in touchCase Study
Taking Boho Eclectica from zero to A$346K
A$346K+
Total Sales
Built from zero
3,561
Orders
Across the store's lifetime
A$97
Average Order Value
Homewares that sell
The Challenge
Boho Eclectica was a homewares brand with barely any sales coming through. No reliable way to bring in traffic, and a site that wasn't set up to convert the visitors it did get. They needed the whole engine built, not another round of ads on a leaky foundation.
The Approach
I did the same job I did for the others. I built their website, set up their Google Ads, and ramped their paid campaigns from a standing start. Sharper targeting, stronger creative, and a checkout built to convert took Boho Eclectica past A$346K in sales across more than 3,500 orders.
Want results like this for your business?
Get in touch6 recent case studies. swipeuse the arrows to see more
Email Marketing Win
A$2,775 in email revenue, in first 24hrs
I took over a wholesale brand's idle email account and had it generating revenue almost immediately, going from nothing to A$2,775 by bringing structure and sharper messaging to a list that was already sitting there.
Common Questions
Straight answers before you reach out.
The things most people want to know before getting in touch.
Got a different question? Send it through →
Who you're working with
Hey, I'm Matthew.
Founder · VP Marketing
Melbourne, Australia7 years in digital marketing3 years running VP Marketing
- Spent 7 years in digital marketing freelance & agency-side
- Built VP Marketing in Melbourne, now serving operators Australia-wide
- Partners hand-picked. Limited engagements each quarter (quality over quantity)
I started VP Marketing because I wanted to be on the same side as the operators I work with, not pitching to them every renewal cycle. Partnership is how I genuinely want to work. It puts real skin in the game on my end, and it means I only succeed if you do.
If you get in touch, you'll get my honest read on your business, whether or not I end up working with you.
Matt
Ready to scale with someone who treats your business like their own?
Let's talk about where you are, where you want to be, and whether I'm the right fit to get you there. No pressure, no hard sell, just an honest conversation about your growth.
- Usual response time under 30 minutes
- No long-term contracts required
- Transparent pricing & reporting
Prefer to email directly?
matthew@vpmarketing.com.auGet in Touch
Usual response time: less than 30 minutes.
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